How To Create Facebook Pixel For FB.com Advertising

You can create Facebook Pixel and run your advert with the right tools that Facebook has put in place to give your business the best. Facebook pixel on its own is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website and in this article, you will learn the easy sign-up steps.

There are lots of things you can use the Pixel tool to do and to get started, you have to, first of all, create an account that will trigger the use of the tool. For you to have access to creating your Facebook Pixel, you should have created a Facebook page that will result in Facebook ads.

You can use the Facebook Pixel tool to make sure your ads are shown to the right people, in the sense that you can find new customers who are also searching for your products or brands. Again, with Facebook Pixel, you can also drive more sales, measure the results of your ads, and lots more.

READ THIS: Top 3 New Facebook Business Page Tip To Set Up For Success

To create your Facebook pixel, you must meet the following;

  1. Own a website for your business
  2. You must be able to update your website’s code

Once you own and can do the aforementioned, then you are good to go with creating a Facebook Pixel. With the FB.com Pixel, you can return retargeting campaigns, track ad conversions, measure conversion values, create custom and lookalike audiences, improve audience targeting, and maximize your return on advertising spend, and more when added to your website.

In addition, you can also see the actions people take after seeing your ads and create audiences to reach people similar to your best customers.

How To Create Facebook Pixel For FB.com Advertising

Do you have a Facebook business account yet? If not, then you have to create one in order to set up the Facebook Pixel. You can quickly create a Facebook business manager account HERE.

Follow the steps below to create your Facebook Pixel without any issue.

  1. Go to the Pixels tab in the events manager and click on Get started by the side of the Facebook Pixel write up.
  2. Then enter your Pixel name and enter your website URL in the space provided for it.
  3. Click on Continue

After you’ve carried out the steps mentioned above, the next step is to add the Facebook Pixel on your website. There are 3 options for this, and each of them has been explained below.

Manually Adding Pixel Code To Website

  • Go to the Pixels tab in the events manager and click on “Set up Pixel”
  • Click on Manually Add Pixel Code To Website.
  • Next, copy the Pixel base code and then, find the header of your website or locate the header template in your CMS or web platform.
  • Paste the base code at the bottom of the header section, above the closing heading tag.
  • Toggle on “Automatic Advanced Matching” and verify the customer information you want to send.
  • Then add events and click on Test Events to check that your events are set up correctly by triggering them on your website.

If your status says “Active” then it means that the base code has been installed correctly.

Using A Partner Integration

  • Go to the Pixels tab in the events manager and click on “Set up Pixel”
  • Then click on “Use a partner integration” and select a partner from the list displayed
  • Follow the onscreen instruction to complete your set up.

Email Instructions

  • Go to the Pixels tab in Events Manager and click on Set up Pixel.
  • Click “Email Instructions”.
  • Then enter the recipient’s email address and click Send at the bottom of the page.

Using any of the options given above will let the pixel fire up when someone takes an action on your website and these actions can be viewed on your Facebook Pixel page in events manager.

Also, you will be able to reach those customers again through Future Facebook ads based on the fact that they have taken actions on your website.

Feel free to discuss what you think about this method to create Facebook Pixel for FB.com advertising with LegitRoom.com by using the comment box below.


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